2024年如何運(yùn)營(yíng)新抖音號(hào)？新號(hào)運(yùn)營(yíng)的5個(gè)步驟！

一、初期團(tuán)隊(duì)。想要在初期就運(yùn)營(yíng)好一個(gè)賬號(hào)，合理的團(tuán)隊(duì)配置必不可少。

1、 Initial team. To operate an account well in the early stages, a reasonable team configuration is essential.

二、確定內(nèi)容垂直領(lǐng)域。垂直領(lǐng)域的選擇，直接和簡(jiǎn)單的方式是選自己擅長(zhǎng)和了解的領(lǐng)域。若無(wú)法直接去確定垂直領(lǐng)域，運(yùn)營(yíng)者也可參考抖音內(nèi)的爆款，或是嘗試做藍(lán)海領(lǐng)域內(nèi)容。以目前抖音的體量和用戶(hù)增速，幾乎所有垂直領(lǐng)域都還有機(jī)會(huì)。

2、 Determine the vertical domain of the content. The direct and simple way to choose a vertical field is to choose the field that you are good at and understand. If the vertical field cannot be determined directly, the operator can also refer to the popular products in Tiktok, or try to do the content in the blue ocean field. With the current volume and user growth rate of Tiktok, almost all vertical fields still have opportunities.




三、養(yǎng)號(hào)。養(yǎng)號(hào)和權(quán)重都是非常重要的，抖音賬號(hào)不是注冊(cè)完賬號(hào)就可以發(fā)內(nèi)容，因?yàn)槿菀妆慌卸闄C(jī)器或營(yíng)銷(xiāo)號(hào)，因此我們需要進(jìn)行養(yǎng)號(hào)。

3、 Maintain the account. Both the number maintenance and the weight are very important. Tiktok accounts can not send content after they are registered, because they are easily identified as machine or marketing numbers, so we need to maintain them.

四、爆款內(nèi)容。想在抖音上獲取粉絲，持續(xù)生產(chǎn)優(yōu)質(zhì)內(nèi)容的能力才是關(guān)鍵。播放量、停留時(shí)長(zhǎng)、完播率、復(fù)播率、評(píng)論率和點(diǎn)贊率，這是抖音對(duì)于視頻流行度預(yù)測(cè)的維度。開(kāi)篇的黃金3秒決定內(nèi)容的數(shù)據(jù)情況。如果視頻內(nèi)容不被用戶(hù)喜歡，會(huì)被直接劃開(kāi)，次數(shù)久了則很難再獲得推薦。

4、 Explosive content. The ability to continuously produce high-quality content is the key to gaining fans on Tiktok. Play volume, dwell time, completion rate, rebroadcast rate, comment rate and like rate are the dimensions of Tiktok's prediction of video popularity. The golden 3 seconds at the beginning determine the data situation of the content. If the video content is not liked by users, it will be directly cut off, and over time it will be difficult to obtain recommendations.

五、精細(xì)化運(yùn)營(yíng)。要想做好抖音賬號(hào)運(yùn)營(yíng)，我們需要高頻率更新，把握流量高峰點(diǎn)，并且引導(dǎo)粉絲參與互動(dòng)。持續(xù)又穩(wěn)定的內(nèi)容輸出，可以幫助我們獲取更多的播放量。發(fā)布內(nèi)容時(shí)有意識(shí)地引導(dǎo)用戶(hù)評(píng)論與互動(dòng)，是抖音精細(xì)化運(yùn)營(yíng)中的重要一環(huán)。對(duì)每一條用戶(hù)評(píng)論都應(yīng)該認(rèn)真回復(fù)，尤其是神評(píng)論。

5、 Refined operation. To do a good job in Tiktok account operation, we need to update frequently, grasp the peak of traffic, and guide fans to participate in interaction. Continuous and stable content output can help us gain more views. Consciously guiding user comments and interactions when publishing content is an important part of Tiktok's refined operation. We should reply carefully to every user comment, especially the divine comment.