新媒體運(yùn)營(yíng)常見的12種營(yíng)銷方式

1 短視頻營(yíng)銷

1. Short video marketing

借助短視頻內(nèi)容（如搞笑、情感、故事等），通過熱點(diǎn)關(guān)聯(lián)產(chǎn)品，利用大數(shù)據(jù)精確推送，提升品牌曝光。

By leveraging short video content (such as humor, emotions, stories, etc.), associating products with hot topics, and using big data to accurately push, brand exposure can be enhanced.

直播作為短視頻延伸，通過互動(dòng)展示產(chǎn)品，增強(qiáng)用戶購(gòu)買欲。

Live streaming, as an extension of short videos, enhances user purchasing desire through interactive display of products.

2 廣告營(yíng)銷

2. Advertising and Marketing

在高流量平臺(tái)投放廣告（如首頁(yè)圖、Logo等），借助平臺(tái)流量入口快速提升品牌知名度和客戶量。

Place advertisements on high traffic platforms (such as homepage images, logos, etc.) to quickly increase brand awareness and customer base through the platform's traffic entry.

3 軟文營(yíng)銷

3 Soft article marketing

在自媒體平臺(tái)（如今日頭條、微信）發(fā)布軟文或?qū)ｎ}內(nèi)容，精準(zhǔn)觸達(dá)目標(biāo)用戶，提高品牌曝光和用戶活躍度。

Publish soft articles or special content on self media platforms (such as Today's Headlines and WeChat) to accurately reach target users, increase brand exposure and user activity.

4 自媒體營(yíng)銷

4. Self media marketing

以個(gè)人視角發(fā)表內(nèi)容，創(chuàng)建獨(dú)立賬號(hào)發(fā)布文章或視頻，通過各平臺(tái)增加品牌個(gè)性化曝光。

Publish content from a personal perspective, create independent accounts to publish articles or videos, and increase personalized brand exposure through various platforms.

5 病毒式營(yíng)銷

5 Viral Marketing

利用高價(jià)值內(nèi)容或服務(wù)激勵(lì)用戶自發(fā)傳播，形成“用戶帶動(dòng)用戶”效果，擴(kuò)大品牌影響力。




Using high-value content or services to motivate users to spontaneously spread, forming a "user driven user" effect, and expanding brand influence.

6 事件營(yíng)銷

6 Event Marketing

策劃具有新聞價(jià)值的事件，借助媒體和名人效應(yīng)在短時(shí)間內(nèi)實(shí)現(xiàn)廣泛傳播，提升品牌形象。

Plan events with news value, utilize media and celebrity effects to achieve widespread dissemination in a short period of time, and enhance brand image.

7 口碑營(yíng)銷

7 word-of-mouth marketing

依靠客戶之間的交流，以口碑推廣方式擴(kuò)展品牌影響力，強(qiáng)化產(chǎn)品認(rèn)可度。

Relying on communication between customers, expanding brand influence through word-of-mouth promotion, and strengthening product recognition.

8 饑餓營(yíng)銷

8 Hunger Marketing

通過控制供求關(guān)系營(yíng)造“稀缺”效應(yīng)，維護(hù)品牌高端形象，提升產(chǎn)品溢價(jià)能力。

By controlling the supply and demand relationship, creating a "scarcity" effect, maintaining the high-end image of the brand, and enhancing the product's premium ability.

9 知識(shí)營(yíng)銷

9 Knowledge Marketing

借科普宣傳向用戶普及新技術(shù)和產(chǎn)品概念，幫助用戶理解并接受新產(chǎn)品，打開市場(chǎng)需求。

Promote new technologies and product concepts to users through science popularization, help them understand and accept new products, and open up market demand.

互動(dòng)營(yíng)銷

Interactive Marketing

通過趣味互動(dòng)活動(dòng)，與用戶雙向溝通，增強(qiáng)品牌與用戶的情感連接。

Through fun interactive activities, communicate with users in both directions, and enhance the emotional connection between the brand and users.

11 情感營(yíng)銷

11 Emotional Marketing

從用戶情感需求出發(fā)，運(yùn)用情感廣告、促銷等手段，讓消費(fèi)者與品牌產(chǎn)生共鳴。

Starting from the emotional needs of users, using emotional advertising, promotions, and other means to resonate with consumers and brands.