對于傳統中小企業來說，短視頻不僅可以展示其生產力量，還可以為其產品和技術賦予生命力。傳統中小企業短視頻運營做好以下五點，分分鐘銷售爆單。
For traditional small and medium-sized enterprises, short videos can not only showcase their production capabilities, but also give vitality to their products and technologies. Traditional small and medium-sized enterprises should do the following five things well in short video operation, and sell orders in minutes.
要設計好短視頻獲客流程。企業以短視頻運營獲客為目標，將原有的市場部進行拆分重組。建立一個統一的數字化營銷部。組建三個運營團隊分別對應營銷的三個不同階段。 短視頻運營小組負責用戶群體分析和內容定位，內容發布引流。短視頻服務小組負責將線索轉化客戶。短視頻市場小組負責客戶進行成交轉化變成現金流。
We need to design a customer acquisition process for short videos. The enterprise aims to attract customers through short video operations and reorganizes its existing marketing department. Establish a unified digital marketing department. Establish three operational teams corresponding to the three different stages of marketing. The short video operation team is responsible for user group analysis, content positioning, and content release and drainage. The short video service team is responsible for converting leads into customers. The short video marketing team is responsible for converting customers' transactions into cash flow.
干什么吆喝什么。企業定位要清晰準確。找到自己的用戶群體，需要清晰的告訴用戶我是誰，我的產品是什么，產品的應用場景是什么，能給用戶解決哪些問題，創造什么價值。以用戶為中心，以產品為橋梁，重構一種新的生活方式，生活理念，講好一場故事，做好一場傳播。
What are you shouting at. The positioning of the enterprise should be clear, professional, and accurate. To find one's own user base, it is necessary to clearly tell users who I am, what my product is, what its application scenarios are, what problems can be solved for users, and what value can be created. Taking users as the center and products as the bridge, reconstruct a new way of life and life philosophy, tell a good story, and do a good job in communication.
產品內容化。基于企業產品和服務，通過短視頻展示企業的生產線機器操作和員工的日常工作，可以讓觀眾更直觀地了解產品的制造過程，增強產品的可信度。對于那些技術含量較高的產品，可以通過短視頻進行技術解讀，讓觀眾了解其背后的科技力量，提高產品的技術含量感知。通過短視頻分享用戶與企業的合作經驗，以及產品給他們帶來的價值，增強的口碑。分享行業領域的新趨勢和技術發展。通過短視頻講述企業的發展歷程企業文化或員工的成長故事。鼓勵觀眾參與到短視頻的創作中，如提問投票等，增強觀眾的參與感和粘性。
Content oriented products. Based on the company's products and services, short videos showcasing the production line machine operations and daily work of employees can provide viewers with a more intuitive understanding of the manufacturing process and enhance the credibility of the product. For products with high technological content, short videos can be used for technical interpretation, allowing the audience to understand the technological power behind them and improving the product's perception of technological content. Share user and enterprise cooperation experiences and the value brought by products through short videos to enhance brand reputation. Share the latest trends and technological developments in the industry. Tell the development process of the company through short videos, and the growth story of the company culture or employees. Encourage the audience to participate in the creation of short videos, such as asking questions and voting, to enhance their sense of participation and stickiness.
模仿行業頭部，一超二改三創新。對標競爭對手，分析競爭對手的爆款視頻。從封面，字幕配樂標簽視頻標題發布時間，評論互動等數據進行分析。然后結合企業自身產品特點，在競品作品的基礎上進行二次創作。逐步掌握方法思路和技巧，實現自主創新。
Imitate the industry leaders and innovate by surpassing, changing, and innovating. Benchmark competitors and analyze their popular videos. Analyze data such as cover, subtitle music tags, video title release time, and comment interaction. Then, based on the characteristics of the company's own products, secondary creation is carried out on the basis of competing works. Gradually master the methods, ideas, and techniques, and ultimately achieve independent innovation.
數據復盤。總結分析運營經驗，固化提升短視頻獲客的業務流程。
Data review. Summarize and analyze operational experience, solidify and improve the business process of short video customer acquisition.
每月對營銷數據進行復盤，通過總結分析經驗，好的地方固化下來持續優化提高，對存在的問題，提出的解決方法。形成一整套完整的企業短視頻營銷獲客的業務流程，持續不斷的為企業銷售業績提升提供源源不斷的動力。
Conduct monthly reviews of marketing data, summarize and analyze experiences, solidify good areas, continuously optimize and improve, and propose the best solutions for existing problems. Ultimately, a complete set of business processes for enterprise short video marketing and customer acquisition will be formed, continuously providing a continuous source of motivation for the improvement of enterprise sales performance.
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