濟南抖音運營：現(xiàn)在做來得及嗎？2025年最新抖音運營攻略

　　前2019年是抖音最好的一年，從注冊用戶數(shù)上說，抖音已經(jīng)全面超過了微博，目前僅次于微信，這是繼 QQ 微信社交平臺的又一個國民級的產(chǎn)品。曾經(jīng)錯過的紅利：百度、淘寶、微信、拼多多，這一次你還要錯過嗎？

　　The previous 2019 was the best year for Tiktok. In terms of the number of registered users, Tiktok has surpassed Weibo in all respects and is now second only to WeChat, which is another national level product following QQ WeChat social platform. Previously missed dividends: Baidu, Taobao, WeChat, Pinduoduo, will you miss them again this time?

　　2016年9月，抖音正式上線。

　　In September 2016, Tiktok was officially launched.

　　2017年8月，抖音短視頻創(chuàng)建國際版抖音——TikTok，投入上億美金進入海外市場。

　　In August 2017, Tiktok, an international version of Tiktok, was created for TikTok, a short video of TikTok, which invested hundreds of millions of dollars into overseas markets.

　　2017年11月以10億美元并購北美同類產(chǎn)品 musical.ly，TikTok于2018年8月2日與musical.ly合并，創(chuàng)建了一個更大的視頻社區(qū)，將現(xiàn)有帳戶和數(shù)據(jù)集成到一個應(yīng)用程序中，保留了TikTok的名稱。

　　In November 2017, TikTok acquired similar North American product music.ly for $1 billion. On August 2, 2018, TikTok merged with music.ly to create a larger video community, integrating existing accounts and data into one application while retaining the TikTok name.

　　2018年7月16日，抖音全球月活躍用戶數(shù)突破5億。

　　On July 16, 2018, the number of monthly active users of Tiktok exceeded 500 million.

　　2025年1月5日，抖音日活躍用戶數(shù)已經(jīng)突破4億。

　　On January 5, 2025, the number of active users of Tiktok has exceeded 400 million.

　　2025年1月8日，字節(jié)跳動公司旗下火山小視頻和抖音短視頻正式宣布品牌集成升級，原火山小視頻更名為抖音火山版。

　　On January 8, 2025, ByteDance's Volcano Video and Tiktok Video officially announced the brand integration upgrade, and the original Volcano Video was renamed Tiktok Volcano Edition.

　　2016年9月26日，抖音版本1.0上線。剛上線的抖音并不是今天大家所熟知的名字和圖標，而是以”A.me“命名的”音樂短視頻社區(qū)“。

　　On September 26, 2016, Tiktok version 1.0 went online. The newly launched Tiktok is not the name and icon that everyone is familiar with today, but the "music short video community" named after "A.me".

　　抖音在一段時間內(nèi)被市場以敵對的方式對待，因為抖音與北美的音樂短視頻musical.ly從產(chǎn)品定位、界面、功能都太過相似，抖音被認為抄襲了在西方火爆的musical.ly。同時，從2016年1月至2017年1月，快手已經(jīng)在短視頻市場占據(jù)了絕對領(lǐng)先的地位，其市場滲透率遠遠大于其他所有同類產(chǎn)品滲透率的總和。

　　Tiktok has been treated in a hostile way by the market for a while, because Tiktok is too similar to music short video musical.ly in North America in terms of product positioning, interface and functions, Tiktok is considered to copy the popular music. ly in the West. At the same time, from January 2016 to January 2017, Kwai has occupied an absolutely leading position in the short video market, and its market penetration rate is far greater than the total penetration rate of all other similar products.

　　抖音依托今日頭條強大的數(shù)據(jù)能力，讓其戰(zhàn)略選擇非常精準和堅定，打入短視頻領(lǐng)域。抓住快手給人們”low、低級“感受的弱點，吸引了快手之外的用戶。之后，在頭條強大的資金支持下，開始”小步快跑、快速迭代“，開始找自帶流量的明星、嘻哈節(jié)目合作，收獲了早期用戶。

　　Relying on the powerful data capability of Toutiao today, Tiktok has made its strategic choice very precise and firm, and entered the short video field. Grasping the weakness of Kwai that makes people feel "low" and "low-grade", it attracted users other than Kwai. Then, with the strong financial support of Headline, it started "small step fast run, fast iteration", started to find stars and hip-hop programs with their own traffic, and gained early users.

　　抖音不僅有更好玩的特效、音樂，還不斷升級熱門玩法，打造自己的爆火內(nèi)容文化，推熱門的內(nèi)容也將自己推向熱門。在2018年春節(jié)期間，抖音增長了近3000萬日活用戶，超越了西瓜視頻和火山小視頻，最高日活達到了6646萬，收獲了更廣用戶，抖音徹底火爆全國。

　　Tiktok not only has more interesting special effects and music, but also constantly upgrades popular playing methods, builds its own popular content culture, and pushes its popular content to become popular. During the Spring Festival in 2018, Tiktok increased its daily active users by nearly 30 million, surpassing watermelon videos and volcano videos. The highest daily active users reached 66.46 million, gaining more users, and Tiktok became popular throughout the country.

　　根據(jù)2025年1月抖音最新發(fā)布的數(shù)據(jù)報告，抖音的日活躍用戶已經(jīng)達到4億，抖音用戶每天花在瀏覽視頻上的時間平均在76分鐘。這些數(shù)據(jù)反應(yīng)出抖音已經(jīng)成為和微信、微博一樣的高粘性、高活躍度的平臺。

　　According to the latest data report released by Tiktok in January 2025, the daily active users of Tiktok have reached 400 million, and Tiktok users spend an average of 76 minutes a day browsing videos. These data reflect that Tiktok has become a highly viscous and active platform like WeChat and Weibo.

　　抖音用戶的活躍高峰集中在12點-13點的午高峰、18點-19點的晚高峰、21點-22點的夜高峰。這些時間同樣也是用戶睡覺前、飯后、上下班路上的黃金時間段，這些是互聯(lián)網(wǎng)產(chǎn)品搶奪的的時間。

　　The active peak of Tiktok users is concentrated in the noon peak at 12:00-13:00, the evening peak at 18:00-19:00, and the night peak at 21:00-22:00. These times are also the golden time for users to go to bed, after meals, and on the way to and from work. These are the times that Internet products snatch.

　　根據(jù)使用場景的數(shù)據(jù)，我們可以總結(jié)出內(nèi)容發(fā)布的時間在這三個時間段發(fā)布為最佳，同時輕松搞笑的內(nèi)容可以在飯后發(fā)布，情感類的內(nèi)容可以在晚上睡覺前發(fā)布。

　　Based on the data of usage scenarios, we can summarize that the best time to publish content is during these three time periods. At the same time, easy and funny content can be published after meals, and emotional content can be published before going to bed at night.

　　做抖音一定要了解抖音的用戶畫像，知道用戶是哪些人、他們喜歡什么。抖音用戶的男女比例大致為4比6，女性偏多男性偏少。而女性最大年齡段為21-25周歲，占女性總比例50%；其次是26-30周歲，占女性總比例21%。男性年齡段最大為21-25周歲，占男性總比例40%；其次是26-30周歲，占男性總比例22%。

　　To do Tiktok, you must know the user profile of Tiktok, who the users are and what they like. The proportion of male and female Tiktok users is about 4 to 6, with more women than men. The oldest age group for women is 21-25 years old, accounting for 50% of the total female population; The next age group is 26-30 years old, accounting for 21% of the total female population. The maximum age range for males is 21-25 years old, accounting for 40% of the total male population; The second age group is 26-30 years old, accounting for 22% of the total male population.

　　可以看出抖音是女性偏多、男性偏少，男性喜歡體育、電影、科技的內(nèi)容，女性喜歡美食、化妝品。抖音在2017年之前的主流人群是18-24歲的年輕人，今天25-35歲已成為主流。學(xué)歷上，抖音的學(xué)歷較高，一二線城市占比50%。這說明抖音的用戶收入水平高、消費水平高，總體的品牌價值高。

　　It can be seen that Tiktok means more women than men. Men like sports, movies and technology, while women like food and cosmetics. Before 2017, the mainstream population of Tiktok was young people aged 18-24. Today, 25-35 has become the mainstream. In terms of educational background, Tiktok has a higher degree, accounting for 50% in the first and second tier cities. This shows that Tiktok has a high level of user income, consumption and overall brand value.

　　抖音從誕生到火爆，內(nèi)容從單一走向全面，用戶從年輕到普世，做抖音已經(jīng)成為企業(yè)的傳播矩陣標配，你還不行動嗎？

　　From the birth of Tiktok to its popularity, the content has gone from single to comprehensive, and the users have gone from young to universal. Making Tiktok has become the standard configuration of the enterprise's communication matrix. Don't you take action?

　　抖音延續(xù)了頭條的算法基因，通過強大的算法做運營支撐，保證用戶的粘性、用戶的長時間活躍。抖音是一種“倒三角形”的精品流量池算法，基于每條視頻在流量池中的“正向反饋”逐級晉升，也就是從一個低流量池逐步升級到高流量池的過程。

　　Tiktok continues the algorithm gene of Headline, and uses powerful algorithms as operation support to ensure users' stickiness and long-term activity. Tiktok is a "inverted triangle" boutique traffic pool algorithm. It is based on the "positive feedback" of each video in the traffic pool, which is the process of upgrading from a low flow pool to a high flow pool.

　　只有視頻經(jīng)過了上一級流量池的考驗，在后期才能進入下一個流量池，獲得更多的曝光機會和播放量。而判斷一個視頻是否符合“正向反饋”，有五個核心指標：完播率、點贊率、評論率、轉(zhuǎn)發(fā)率、關(guān)注比。

　　Only videos that have passed the test of the previous traffic pool can enter the next traffic pool in the later stage, gaining more exposure opportunities and playback volume. There are five core indicators to determine whether a video meets the criteria of "positive feedback": completion rate, like rate, comment rate, forwarding rate, and attention ratio.

　　在抖音長期的各項運營工作中，就是為了提升這五項指標。

　　In the long-term operation of Tiktok, it is to improve these five indicators.

　　容易被系統(tǒng)推薦的視頻，是更容易爆款的視頻。在運營抖音之前，一定要了解抖音都有哪些爆款內(nèi)容。這些內(nèi)容可以指導(dǎo)我們做自己的內(nèi)容定向，找到和爆款內(nèi)容相匹配的方向。

　　Videos that are easily recommended by the system are more likely to become popular. Before operating Tiktok, you must understand what kind of hot money Tiktok has. These contents can guide us to do our own content targeting and find the direction that matches the popular content.

　　顏值類：顏值類的內(nèi)容占比最高，達到32.4%。只要是真人出鏡的內(nèi)容都是顏值類的，這一類在抖音最多，美女帥哥是顏值類，演戲是顏值類。

　　Appearance category: The content related to appearance has the highest proportion, reaching 32.4%. As long as the content of real people appearing on the screen is beauty, this category is the most popular in Tiktok. Beauty and handsome men are beauty, and acting is beauty.

　　歌舞類：第二多的類型是歌舞類。這和抖音發(fā)展的歷史有關(guān)，抖音關(guān)注音樂元素相關(guān)的內(nèi)容，唱歌、跳舞天然和音樂強相關(guān)，抖音也更喜歡推薦這類視頻。

　　Song and dance: The second most common type is song and dance. This is related to the history of the development of Tiktok. Tiktok pays attention to the content related to music elements. Singing and dancing are naturally strongly related to music. Tiktok also prefers to recommend such videos.

　　萌寵類：寵物是互聯(lián)網(wǎng)內(nèi)容中出鏡率很高的內(nèi)容，阿貓阿狗是大眾喜歡的寵物。在做這一類內(nèi)容時，不能陷入自嗨，一定不要做成日記。要有內(nèi)涵、有價值、有特點，比如劇情很搞笑的貓、比如會站立行走的狗，要讓用戶有關(guān)注的獨特理由。

　　Cute pets: Pets are highly featured in Internet content, and cats and dogs are popular pets. When doing this type of content, one should not get caught up in self pleasure and definitely not make it into a diary. It should have connotation, value, and characteristics, such as a cat with a funny plot or a dog that can stand and walk, and give users unique reasons to pay attention.

　　搞笑類：觀看抖音的時間都在什么時間？飯后、睡前、上下班的路上，在這種放松的時刻用戶更喜歡看到輕松的內(nèi)容。所以搞笑的內(nèi)容更容易獲得用戶的喜愛。做搞笑內(nèi)容需要有強劇本和強實現(xiàn)的能力，對段子和包袱有把握能力。

　　Funny: When do you watch Tiktok? After meals, before bedtime, and on the way to and from work, users prefer to see relaxing content during these relaxing moments. So funny content is more likely to win the love of users. Creating humorous content requires strong script and implementation skills, as well as the ability to handle jokes and baggage.

　　美食類：民以食為天。美食制作的內(nèi)容，可以是美食課程，也可以是美食相關(guān)的段子。

　　Food category: Food is of paramount importance to the people. The content of food preparation can be food courses or food related jokes.

　　干貨類：所有人都有知識焦慮，有為工作、為愛好、為生活學(xué)習(xí)的知識和技巧。

　　Practical knowledge: Everyone has knowledge anxiety and has knowledge and skills to learn for work, hobbies, and life.

　　這些爆款的內(nèi)容同樣也是用戶篩選的結(jié)果，用戶喜歡的內(nèi)容，抖音就越容易推薦，這類型內(nèi)容的賬號也就因為推薦更加長久地生存。

　　The content of these blockbusters is also the result of user filtering. The content that users like, the easier it is to recommend Tiktok, and the account of this type of content will survive longer because of the recommendation.

　　品牌價值=粉絲量x粉絲質(zhì)量，接下來的內(nèi)容將逐一列舉，如何從零開始打理個人或公司的抖音賬號，獲得品牌實力的增長。

　　Brand value=number of fans x quality of fans. The following contents will be listed one by one. How to manage individual or company Tiktok accounts from scratch to gain brand strength growth.

　　很多抖音企業(yè)號一上來就發(fā)非常雜、非常多的內(nèi)容，想把企業(yè)的一切內(nèi)容搬到抖音上，這種做法是錯誤的，把自己的賬號直接就做成了死號。

　　Many Tiktok enterprise numbers send very miscellaneous and numerous content when they come up. It is wrong to transfer all enterprise content to Tiktok. They directly make their own accounts into dead numbers.

　　在開始運營之前需要有清晰精準的定位，你的定位才是用戶關(guān)注你的理由。運營抖音不是發(fā)我們?nèi)菀装l(fā)的內(nèi)容，也不是發(fā)我們想發(fā)的內(nèi)容，而是要發(fā)用戶想看到什么樣的內(nèi)容。用抖音內(nèi)容風(fēng)格結(jié)合企業(yè)的定位，來制定出自己單個賬號、甚至多個賬號的定位。

　　Before starting operations, it is necessary to have a clear and accurate positioning. Your positioning is the reason why users pay attention to you. The operation of Tiktok is not to publish the content that we are easy to publish, nor the content that we want to publish, but the content that users want to see. Use Tiktok content style and enterprise positioning to develop the positioning of a single account or even multiple accounts.

　　如果剛開始定位沒有把握，推薦多做幾個定位差異的賬號，直到嘗試出最佳的定位方向。

　　If you are unsure about positioning at the beginning, it is recommended to create several accounts with different positioning differences until you try to find the best positioning direction.

　　定位清晰之后我們開始為賬號起名字，名字不僅要符合定位的方向，還需要具備三個原則：方便理解、方便記憶、方便傳播。

　　After the positioning is clear, we start naming the account. The name not only needs to conform to the positioning direction, but also needs to have three principles: easy to understand, easy to remember, and easy to spread.

　　方便理解意味著名字中不能有生僻字、不能有和定位不符合的文字，如果是企業(yè)賬號盡量要帶有企業(yè)的識別文字。當我們的定位越垂直，我們起的名字就應(yīng)該越準確。

　　Easy to understand means that the name cannot contain rare characters or words that do not match the positioning. If it is a corporate account, it should preferably include the company's identifying text. The more vertical our positioning is, the more accurate our name should be.

　　方便記憶的名字是好名字，用戶在瀏覽視頻的時候只有很少的精力注意到名字，所以你的名字一定是方便記憶的，用戶才能想起來。你的名字也有可能是搜索出來的，你的名字一定是帶有用戶想要搜索的詞語最佳，這樣用戶才能點進來。

　　A name that is easy to remember is a good name, and users have very little energy to pay attention to the name while browsing videos. Therefore, your name must be easy to remember so that users can remember it. Your name may also be a search result, and it is best for your name to contain the words that the user wants to search for, so that the user can click in.

　　方便傳播是為了方便用戶在給別人推薦時，能夠快速準確地說出來。你的名字一定是更好地降低傳播的成本，而不是為用戶增加傳播的門檻。

　　Convenient dissemination is to facilitate users to quickly and accurately say when recommending to others. Your name must be better at reducing the cost of dissemination, rather than increasing the threshold for dissemination for users.

　　和其他賬號不同，在我們開始運營抖音之前，一定要開始先養(yǎng)號。因為賬號的初始狀況就是一個沒有任何標簽和個性的狀態(tài)，通過養(yǎng)號能夠讓賬號成為有個性、有特點、有活躍的主體，擁有賬號標簽后能夠被系統(tǒng)更好地推薦和發(fā)現(xiàn)。

　　Unlike other accounts, we must start to maintain the account number before we start to operate Tiktok. Because the initial state of an account is a state without any tags or personality, raising an account can make it a personalized, distinctive, and active subject. With account tags, it can be better recommended and discovered by the system.

　　養(yǎng)號的過程總體分為下面幾個步驟：

　　The process of account maintenance is generally divided into the following steps:

　　當發(fā)出第一條視頻播放量在500以上，就說明養(yǎng)號已經(jīng)成功了。

　　When the first video has a view count of over 500, it means that the account has been successfully maintained.

　　賬號的個人中心主頁從上到下依次是背景圖、頭像、抖音號、各類標簽、獲贊數(shù)、關(guān)注數(shù)、粉絲數(shù)、作品、動態(tài)、喜歡，經(jīng)營這些元素就是在經(jīng)營賬號對外的形象。

　　From top to bottom, the personal center homepage of the account is the background picture, avatar, Tiktok number, various tags, number of likes, number of followers, number of works, dynamics, likes. Managing these elements is the external image of the account.

　　頭像的設(shè)置要點是“標志性”，和賬號的特點直接結(jié)合起來。比如你是企業(yè)賬號，可以是公司最具標志性的圖標，可以是公司最具標志性的產(chǎn)品。如果你是個人號，用你最有特點的表情照片，不一定是最美的，要是最有特點的。如果是一些知識分享、電影分享、書單推薦的賬號，可以直接把關(guān)鍵詞做在頭像上，因為你的定位就是用戶的需求，這是最具標志性的要素。

　　The key to setting an avatar is "iconic", which is directly combined with the characteristics of the account. For example, if you are a corporate account, it can be the most iconic icon or product of the company. If you are a personal account, using your most distinctive facial expression photos may not necessarily be the most beautiful, but rather the most distinctive. If it is an account for knowledge sharing, movie sharing, or book list recommendation, you can directly put keywords on your profile picture, because your positioning is the user's needs, which is the most iconic element.

　　賬號的介紹就是對定位的說明，好的介紹需要對內(nèi)容進行有價值的介紹。但是切記不要寫得長篇大論，用戶記不住長篇大論的介紹，而是需要用簡單精準的介紹讓用戶容易記住。

　　The introduction of an account is an explanation of positioning, and a good introduction requires a valuable introduction to the content. But remember not to write lengthy articles, as users may not remember lengthy introductions. Instead, use simple and precise introductions to make it easy for users to remember.

　　抖音賬號頂部有背景圖的設(shè)置，這里的位置可以很好地提升個人主頁的品質(zhì)。在設(shè)計圖中可以加入一些廣告語、關(guān)鍵詞的補充，也是展示品牌和定位的好位置。也可以補充團隊的介紹、引導(dǎo)關(guān)注和購買。

　　There is a background map on the top of the Tiktok account. The location here can improve the quality of your home page. Adding some advertising slogans and keywords to the design can also be a good place to showcase the brand and positioning. You can also supplement the team's introduction, guide attention, and purchase.

　　賬號的主頁除了體現(xiàn)賬號熱度的粉絲數(shù)之外，還有關(guān)注的數(shù)量和喜歡的數(shù)量。在關(guān)注列表中可以加入其他賬號的導(dǎo)流入口，也可以成為與別人合作推廣的入口。也有的賬號為了私密性，把關(guān)注列表設(shè)置為用戶不可見。喜歡數(shù)同樣也是導(dǎo)流的入口，這里的入口直接呈現(xiàn)視頻內(nèi)容，所以是偏向直接的內(nèi)容導(dǎo)向，當然也可以不給任何視頻點贊來關(guān)閉導(dǎo)流。

　　The homepage of an account not only reflects the number of fans, but also the number of followers and likes. In the following list, you can add other accounts as a guide entry, or become an entry for collaborating and promoting with others. Some accounts also set their follow list to be invisible to users for privacy reasons. Likes are also an entry point for traffic diversion. The entry point here directly presents video content, so it leans towards direct content guidance. Of course, you can also turn off traffic diversion without giving any likes to the video.

　　比如寶藏男孩的關(guān)注列表隱藏、喜歡數(shù)為0。

　　For example, the following list of Treasure Boy is hidden and has 0 likes.

　　抖音內(nèi)容發(fā)布的過程有視頻畫面、音樂、標題、話題、地理位置，每一個內(nèi)容的構(gòu)成要素都是我們內(nèi)容運營的要點，各要素的最佳狀態(tài)產(chǎn)出最好的作品。

　　The process of Tiktok content release includes video images, music, titles, topics, and geographical locations. Each element of content is the key point of our content operation. The best state of each element produces the best works.

　　抖音視頻在拍攝或上傳后會默認一幀封面圖，也可以支持選擇任意一幀作為視頻的封面圖。一定注意封面圖的設(shè)置，這是用戶第一眼看到的內(nèi)容。封面圖更像是視頻的“誘導(dǎo)”信息，你會發(fā)現(xiàn)很多微信中很火的視頻，封面圖和內(nèi)容完全不一樣，這就是內(nèi)容制作者故意用封面“誘導(dǎo)”用戶。封面圖也能夠顯示視頻的大致主題和核心內(nèi)容，讓用戶接受信息更加直接和快速。

　　After Tiktok video is shot or uploaded, it will default to one frame of cover image, and it can also support the selection of any frame as the cover image of the video. Be sure to pay attention to the setting of the cover image, as it is the first thing that users see. Cover images are more like "inducing" information in videos. You will find that many popular videos on WeChat have completely different cover images and content, which is why content creators intentionally use covers to "induce" users. The cover image can also display the general theme and core content of the video, allowing users to receive information more directly and quickly.

　　在封面圖設(shè)置的時候還需要注意，所有視頻的封面圖最好風(fēng)格相同或者相似，同一時期的視頻封面風(fēng)格一致。在抖音通用設(shè)置里，有關(guān)閉動態(tài)封面的入口，如果你的封面是圖片的狀態(tài)最佳，那么一定要在設(shè)置里關(guān)閉動態(tài)封面。封面中的文字可以寫在畫面的中間區(qū)域，用大號字體顯示，提高封面的點擊率和視頻的完播率。

　　When setting the cover image, it is also important to note that the cover images of all videos should have the same or similar style, and the cover styles of videos from the same period should be consistent. In the general settings of Tiktok, there is an entry to close the dynamic cover. If your cover is the best picture, you must close the dynamic cover in the settings. The text on the cover can be written in the middle area of the screen and displayed in large font to increase the click through rate of the cover and the completion rate of the video.

　　不同的標題風(fēng)格可以起到不同的助推作用。

　　Different title styles can have different boosting effects.

　　直截了當?shù)臉祟}，是陳述視頻的內(nèi)容，標題中一定要出現(xiàn)對用戶的價值、對用戶的強關(guān)系。

　　A straightforward title is a statement of the content of a video, which must include the value to the user and a strong relationship with the user.

　　提問型的標題，是引發(fā)用戶的思考、幫助用戶尋找答案的標題，這樣的標題同樣是價值的強關(guān)聯(lián)標題。

　　A question type title is a title that triggers users' thinking and helps them find answers. Such titles are also strongly associated with value.

　　有懸念的標題，是讓用戶好奇而留下來繼續(xù)觀看，用戶會因為看到最后而產(chǎn)生優(yōu)越感、獲得感。

　　A title with suspense is meant to pique users' curiosity and encourage them to stay and continue watching. Users will feel a sense of superiority and gain from seeing it at the end.

　　命令式的標題，是引起用戶的重視，用戶會因為內(nèi)容重要而引起注意，比如“玩抖音必須掌握的十大技能”這樣的標題。

　　The imperative title is to attract the attention of users, who will pay attention to the important content, such as the title "Ten Skills Must Be Mastered to Play Tiktok".

　　帶數(shù)字的標題，是讓用戶快速接受信息的數(shù)量，讓模糊的信息更加具體和可預(yù)測。

　　A title with numbers is a way for users to quickly absorb the amount of information, making vague information more specific and predictable.

　　標題中帶有高頻關(guān)鍵詞，還能從搜索中獲得流量。

　　High frequency keywords in the title can also generate traffic from searches.

　　話題分為兩種：自己創(chuàng)造的話題和參與存在的話題。

　　There are two types of topics: topics created by oneself and topics involved in existence.

　　抖音的話題和音樂的界面都是內(nèi)容的聚集地，用戶會因為某一類內(nèi)容好玩有趣而點開詳情頁尋找更多熱門的有趣內(nèi)容，因此這些參與了話題和選了同樣音樂的內(nèi)容能夠有更多的曝光機會。

　　Tiktok's topic and music interface are the gathering place of content. Users will click on the details page to find more popular and interesting content because a certain type of content is interesting. Therefore, the content that has participated in the topic and selected the same music can have more exposure opportunities.

　　如果在內(nèi)容制作的過程中跟進了最近的熱點，那么一定要使用該類內(nèi)容中的熱門音樂，切勿自己創(chuàng)作音樂。在平時要注意收藏抖音常用的音樂和話題，用拍同款的方式，在每次發(fā)布時都能夠獲取到熱門內(nèi)容的流量入口。

　　If you follow up on recent hot topics during the content production process, be sure to use popular music from that type of content and avoid creating your own music. At ordinary times, you should pay attention to collecting the music and topics commonly used by Tiktok, and you can get the traffic entrance of popular content every time you release it by shooting the same style.

　　自創(chuàng)的話題更多在自身的流量比較大的時候才有效果，通過你的帶動和影響，讓話題火起來。也可以留意社會熱點、新聞熱點，及時進行話題創(chuàng)作和內(nèi)容創(chuàng)作，但要注意一定是正能量的內(nèi)容，負能量的話題內(nèi)容抖音不推薦。

　　Self created topics are more effective when their own traffic is relatively high. Through your drive and influence, the topic can become popular. You can also pay attention to social hot spots and news hot spots, and create topics and content in a timely manner, but you must pay attention to the positive energy content, and negative energy topic content Tiktok is not recommended.

　　內(nèi)容創(chuàng)作時要知道用戶觀看視頻的心理要素，提高完播、點贊、轉(zhuǎn)發(fā)、評論、收藏的數(shù)據(jù)，提高粉絲的平均質(zhì)量。

　　When creating content, it is important to understand the psychological factors of users watching videos, improve data on completion, likes, shares, comments, and favorites, and enhance the average quality of fans.

　　抖音的內(nèi)容雖然是短視頻，但對我們的制作要求更高。用戶沒有耐心，每一次刷到視頻的時候需要快速獲取信息，你的視頻如果不精準掌握每一秒，就會被用戶劃走。所以視頻開頭特別特別的重要。

　　Although the content of Tiktok is short video, it has higher requirements for our production. Users lack patience and need to quickly obtain information every time they swipe through a video. If you don't accurately grasp every second of your video, it will be swiped away by the user. So the beginning of the video is particularly important.

　　要么是通過音樂別人就知道你要拍什么內(nèi)容，比如最近比較火的“變身奧義”，你使用這個音樂別人就一定知道你要拍的是什么，但如果你換做其他音樂來變身，效果會大打折扣?；蛘咧苯釉谝曨l畫面、配音中告訴用戶，前三秒就要突出主題，告訴用戶接下來你要講什么內(nèi)容。

　　Either through music, others know what content you want to shoot, such as the recently popular "Transformation Mystery". If you use this music, others will definitely know what you want to shoot, but if you switch to other music to transform, the effect will be greatly reduced. Alternatively, you can directly inform the user in the video frame or voice over that the theme should be highlighted in the first three seconds, and tell the user what content you want to talk about next.

　　內(nèi)容看完了還不行，引導(dǎo)用戶繼續(xù)二次傳播。抖音的視頻通?？赐昃鸵婚W而過了，有的視頻是值得用戶再次觀看的，所以我們在做賬號的時候需要引導(dǎo)用戶收藏、轉(zhuǎn)發(fā)、下載。不僅對于內(nèi)容的平臺權(quán)重有益，還能在用戶的轉(zhuǎn)發(fā)中獲取新用戶。

　　After reading the content, it still doesn't work. Guide users to continue spreading it again. Tiktok videos usually flash by after watching them. Some videos are worth watching again, so we need to guide users to collect, forward, and download when we create accounts. Not only is it beneficial for the platform weight of content, but it can also attract new users in their reposts.

　　通過視頻中的語言或動畫，引導(dǎo)用戶點擊關(guān)注、點擊、分享。對于知識分享類的賬號尤其重要，在內(nèi)容制作中讓用戶感到害怕失去，直接強調(diào)內(nèi)容的重要激發(fā)用戶收藏、下載。對于某些情感類的賬號，用內(nèi)容幫助用戶表達觀點引起共鳴，用戶會用轉(zhuǎn)發(fā)你的視頻來表達他自己的真實想法。

　　Guide users to follow, click, and share through language or animations in the video. For knowledge sharing accounts, it is particularly important to make users feel afraid of losing in content production, and directly emphasize the importance of content to stimulate users to collect and download. For certain emotional accounts, using content to help users express their views and resonate, users will share your videos to express their true thoughts.

　　看熱評的文化已經(jīng)在各個平臺得到了驗證，不管是微博評論區(qū)還是B站刷彈幕，用戶看內(nèi)容也會看彼此之間的神互動。用戶看完視頻再點開評論區(qū)，這一動作本身就加了不少權(quán)重，再通過經(jīng)營評論區(qū)維護粉絲、做好互動氛圍。

　　The culture of watching hot comments has been validated on various platforms, whether it's in the Weibo comment section or scrolling through bullet comments on Bilibili. Users also see the divine interaction between each other when watching content. After watching the video, the user clicks on the comment section, which adds a lot of weight to the action itself. By managing the comment section, the user can maintain fans and create a good interactive atmosphere.

　　通過視頻中的提示來引導(dǎo)用戶評論，比如問用戶“你還有更好的建議嗎？”、比如問用戶”你有這樣的經(jīng)歷嗎？“。通過小號“假”互動，發(fā)出提前設(shè)計好的段子評論，把節(jié)奏帶起來。

　　Guide users to comment through prompts in the video, such as asking them "Do you have any better suggestions?" or "Have you had such an experience? Through the "fake" interaction on the small account, send out pre designed joke comments to bring the rhythm up.

　　視頻、標題、話題，能讓用戶最多留意到的還是視頻本身。所以在標題中說再多提示用戶關(guān)注我們的文字，都不如通過視頻引導(dǎo)用戶關(guān)注。視頻內(nèi)容如果能夠體現(xiàn)賬號的長期關(guān)注價值，用戶恰好需要這樣的長期價值，就很有可能通過個人主頁關(guān)注賬號。

　　The video, title, and topic are what users pay the most attention to, which is the video itself. So no matter how much we prompt users to follow our text in the title, it's better to guide them through videos. If the video content can reflect the long-term value of the account, and users happen to need such long-term value, it is very likely that they will follow the account through their personal homepage.

　　一集內(nèi)容精彩但留有懸念，也是引導(dǎo)用戶關(guān)注的妙招，可以不把故事講完、可以結(jié)尾神轉(zhuǎn)折、可以結(jié)尾有預(yù)告、同一個視頻拆分三次、描述自己的定位，這些都是引誘式的結(jié)尾，引導(dǎo)關(guān)注。

　　An episode with exciting content but suspense is also a clever way to guide users' attention. You can choose not to finish the story, end with a dramatic twist, end with a trailer, split the same video three times, and describe your own positioning. These are all enticing endings to attract attention.

　　如果你仔細觀察可以發(fā)現(xiàn)，抖音上粉絲上千萬的賬號都是有獨特的人設(shè)定位。人設(shè)定位可以是代表獨立個體，也可以代表某一團體。

　　If you take a closer look, you can see that the tens of millions of accounts on Tiktok have unique personalized positioning. The positioning of a persona can represent an independent individual or a group.

　　人設(shè)是發(fā)布者展示給粉絲的外在形象和內(nèi)在心理，具體表現(xiàn)為視頻的形式、演員的角色、視頻的劇情、環(huán)境的設(shè)定等，通過視頻給用戶形成立體的形象、長期的定位。突出人設(shè)定位可以突出賬號的差異，與所有的賬號區(qū)隔開來。好的人設(shè)方便用戶記憶，吸引更多的流量，爭取更多的關(guān)注。

　　Character design is the external image and internal psychology presented by the publisher to fans, manifested in the form of the video, the roles of the actors, the plot of the video, the setting of the environment, etc. Through the video, it forms a three-dimensional image and long-term positioning for users. Highlighting character positioning can highlight the differences between accounts and distinguish them from all other accounts. A good character design facilitates user memory, attracts more traffic, and strives for more attention.

　　在決定長期運營一個賬號前，我們應(yīng)該對賬號進行較為全面的分析。

　　Before deciding to operate an account for the long term, we should conduct a comprehensive analysis of the account.

　　分析規(guī)律。關(guān)注類型相同或相關(guān)的賬號，參考成熟精準的人設(shè)定位，探索其中的內(nèi)在規(guī)律，例如：滿足了用戶的什么需求、激發(fā)了用戶的什么情緒。當我們在創(chuàng)造自己人設(shè)的時候，可以利用這些規(guī)律。

　　Analyze patterns. Pay attention to accounts of the same or related types, refer to mature and accurate character positioning, and explore the inherent rules, such as meeting users' needs and stimulating their emotions. When creating our own persona, we can utilize these patterns.

　　分析優(yōu)勢。撞型不可怕，復(fù)制才尷尬。抖音上活躍著大量相同人設(shè)的賬號，用戶并不會排斥類型和定位上的相同相似，只要能夠把握好具體內(nèi)容的細微差異，反而能脫穎而出，在流量中殺出重圍。即便自己預(yù)設(shè)的人設(shè)定位與他人相同，也不必為此望而卻步，可以通過分析并打造自己在選題、內(nèi)容制作和團隊能力上的差異性和獨特性，做出不可取代的優(yōu)秀作品。

　　Analyze advantages. Collisions are not scary, copying is awkward. A large number of accounts set by the same people are active on Tiktok. Users will not reject the same type and location. As long as they can grasp the subtle differences of specific content, they can stand out and break through the traffic. Even if one's pre-set character positioning is the same as others, there is no need to hesitate. By analyzing and creating one's own differences and uniqueness in topic selection, content production, and team capabilities, one can create irreplaceable excellent works.

　　最終，只有清晰準確的人設(shè)才是運營抖音賬號的前提，也是長期熱門的關(guān)鍵。

　　In the end, only clear and accurate personnel settings are the premise of operating Tiktok accounts, which is also the key to long-term popularity.

　　用戶為什么來關(guān)注你？

　　Why do users follow you?

　　是你給用戶帶來的價值。很多賬號在運營過程中容易陷入定位誤區(qū)，做著做著定位就歪了，做著做著就變形了。

　　The value you bring to users. Many accounts are prone to falling into positioning errors during the operation process, causing them to deviate from their positioning and become distorted.

　　首先要具備用戶視角，要以用戶的角度去看待我們的內(nèi)容，去思考用戶想要什么內(nèi)容。而不是強發(fā)給用戶內(nèi)容、做我們?nèi)菀鬃龅膬?nèi)容。

　　Firstly, we need to have a user perspective, to view our content from the user's point of view, and to think about what content the user wants. Instead of forcefully sending content to users and creating content that is easy for us to do.

　　其次要有長線思維，不能一條視頻沒有火起來就放棄，不能因為視頻沒有火起來就馬上換方向。要全流程復(fù)盤視頻的制作、發(fā)布、運營、推廣環(huán)節(jié)，可能并不是視頻內(nèi)容的問題，是我們選錯了標題或者選錯了話題，也可能我們只需要”讓子彈飛一會兒“。

　　Secondly, we need to have a long-term mindset. We cannot give up on a video without it becoming popular, and we cannot immediately change direction just because the video is not popular. To review the entire process of video production, release, operation, and promotion, it may not be a problem with the video content. It could be that we chose the wrong title or topic, or we just need to 'let the bullet fly for a while'.

　　最后要堅持產(chǎn)出好內(nèi)容，最初的視頻我們最容易做，因為開始的時候激情最高，到后面會氣餒、會妥協(xié)、會敷衍。這種狀態(tài)最容易決策變形，開始去照搬別人的內(nèi)容，開始去抄襲其他的視頻。堅持做好內(nèi)容才是長期運營的方式。堅持做原創(chuàng)的內(nèi)容，做獨一無二的內(nèi)容；堅持做專業(yè)的內(nèi)容，在自己的領(lǐng)域繼續(xù)深耕；堅持定期更新內(nèi)容，更新的頻率和數(shù)量要有所保障，不要隔半年沒個視頻，用戶都忘記你了。

　　Finally, we must persist in producing good content. The initial video is the easiest for us to create because the passion is highest at the beginning, but later on, we may become discouraged, compromise, and perfunctory. This state is most prone to decision-making distortion, starting to copy other people's content and other videos. Persisting in producing high-quality content is the key to long-term operation. Persist in creating original content and creating unique content; Persist in doing professional content and continue to cultivate in one's own field; Persist in regularly updating content, with guaranteed frequency and quantity of updates. Don't forget about you every six months without a video.

　　2025年，一定會有越來越多的行業(yè)、越來越多的公司加入抖音運營大軍中來。各種定位的內(nèi)容都容易找到相同的競品，競品在成長我們也必須要成長，才能保持自己的地位，才有可能超越所有的競爭對手。所以要隨時保持對競爭對手的關(guān)注，學(xué)習(xí)競爭對手的經(jīng)驗。

　　In 2025, more and more industries and companies will join in the operation of Tiktok. It is easy to find similar competitors for various positioning contents, and as competitors grow, we must also grow in order to maintain our position and possibly surpass all competitors. So it is important to keep a close eye on competitors and learn from their experiences at all times.

　　具體來講，可以通過搜索關(guān)鍵詞、在同一話題下來找到這些競品賬號。同時為了不給這些賬號引流，可以用小號關(guān)注他們，或者用其他方式記錄下來，定期觀察他們的動態(tài)。在競品長期的觀察中，通過幾個因素去總結(jié)他們的經(jīng)驗。

　　Specifically, these competitor accounts can be found by searching for keywords and under the same topic. At the same time, in order to prevent these accounts from attracting traffic, you can follow them on a special account or record them in other ways and regularly observe their updates. In the long-term observation of competitors, summarize their experience through several factors.

　　內(nèi)容質(zhì)量高、有一定用戶經(jīng)驗后，開始總結(jié)運營的標準化，對于個人運營者可以做自查表防止犯錯，對于團隊運營者可以通過標準化復(fù)制更多的爆款內(nèi)容。

　　After achieving high content quality and gaining some user experience, we begin to summarize the standardization of operations. For individual operators, we can create a self check table to prevent mistakes. For team operators, we can replicate more popular content through standardization.

　　建立標準的生產(chǎn)流程。精細化的流程有助于不斷完善整個生產(chǎn)內(nèi)容的過程，團隊也能因為這樣而更好地分工和協(xié)助。精細化的過程也能讓各個環(huán)節(jié)得到有效提升，最終不斷迭代團隊的能力。

　　Establish standard production processes. A refined process helps to continuously improve the entire production process, and the team can better divide and assist because of this. The process of refinement can also effectively improve each link and ultimately iterate the team's ability.

　　建立標準的選題庫。建立了強大的選題庫，才能有源源不斷的好內(nèi)容產(chǎn)出。可以通過自身經(jīng)驗的總結(jié)、同類型賬號的內(nèi)容、抖音的熱門推薦、熱點事件等方向積累選題，同時也要做到定期更新選題庫。

　　Establish a standardized topic selection library. Only by establishing a powerful topic selection library can there be a continuous stream of good content output. You can accumulate topics through your own experience summary, content of accounts of the same type, popular recommendations of Tiktok, hot events and other directions. At the same time, you should update the topic database regularly.

　　運營抖音是一個高頻的工作，因為抖音的熱點隨時都在變化，稍縱即逝。很多專業(yè)的團隊是會組織運營人員每天固定的上班時間刷抖音，目的就是為了保持對熱門內(nèi)容的關(guān)注、保持對平臺算法的敏感。越有經(jīng)驗的運營人員，對熱門內(nèi)容越敏感，能夠越早發(fā)現(xiàn)熱門內(nèi)容的潛力從而發(fā)布熱門的內(nèi)容。

　　The operation of Tiktok is a high-frequency work, because the hot spots of Tiktok are changing at any time, which is fleeting. Many professional teams will organize operators to play Tiktok at regular working hours every day, in order to maintain their attention to popular content and sensitivity to platform algorithms. The more experienced the operators are, the more sensitive they are to popular content, and the earlier they can discover the potential of popular content and publish it.

　　在運營過程中養(yǎng)成每天”冷靜“刷抖音的標準，千萬不能盲目刷抖音。建立標準化看內(nèi)容的過程，看什么內(nèi)容、看哪些賬號的內(nèi)容、看什么話題的內(nèi)容、看多久時間的內(nèi)容。在內(nèi)容閱讀的過程中記錄關(guān)鍵要點，找出平臺熱門內(nèi)容的動向。

　　In the operation process, cultivate the standard of "calm" Tiktok every day, and do not blindly swipe Tiktok. Establish a standardized process of viewing content, what content to see, what account content to see, what topic content to see, and how long to see the content. Record key points in the process of content reading, and find out the trend of popular content on the platform.

　　內(nèi)部建立應(yīng)急機制，一旦發(fā)現(xiàn)熱點，建立內(nèi)部響應(yīng)小組，創(chuàng)意、策劃、拍攝、剪輯、發(fā)布需要在短時間之內(nèi)完成。

　　Establish an emergency mechanism internally, and once a hotspot is identified, establish an internal response team. Creativity, planning, filming, editing, and publishing need to be completed within a short period of time.

　　在使用DOU+推廣時不能盲目，需要掌握使用的節(jié)奏，獲得最佳效益。

　　When using DOU+for promotion, one should not blindly follow the rhythm of use to achieve optimal benefits.

　　第一，在發(fā)布視頻后6小時之內(nèi)達到1000-1500播放量，才可以投放DOU+，這樣投放后就會起到一個推量的效果。

　　Firstly, only when the video reaches 1000-1500 views within 6 hours of posting can DOU+be promoted, which will have a promotional effect.

　　第二，在發(fā)布視頻后6個小時左右，視頻有點小爆發(fā)，比如上萬的瀏覽量，這時候如果投放DOU+會直接起到錦上添花的效果。

　　Secondly, about 6 hours after publishing the video, if there is a slight explosion, such as tens of thousands of views, then placing DOU+will directly add icing on the cake.

　　第三，最適合投放的視頻，時長在15秒-30秒之間。當投放后6小時之內(nèi)，點贊率達到5.0%、轉(zhuǎn)化率達到1%、評論率達到1%，只要符合以上幾種數(shù)據(jù)指標，就可以繼續(xù)進行投放。

　　Thirdly, the most suitable video for advertising should have a duration between 15 seconds and 30 seconds. Within 6 hours after advertising, if the like rate reaches 5.0%, conversion rate reaches 1%, and comment rate reaches 1%, as long as the above data indicators are met, advertising can continue.

　　定期收集抖音的運營數(shù)據(jù)，分析賬號的點贊率、評論率、轉(zhuǎn)發(fā)率、完播率、關(guān)注率，比如每周一次、每月一次、每季度一次。

　　Regularly collect the operation data of Tiktok, and analyze the like rate, comment rate, forwarding rate, completion rate, and attention rate of the account, such as once a week, once a month, and once a quarter.

　　在抖音運營早期，我們最好關(guān)注最真實的自然流量，去掉一些非正常流量去分析，比如推廣來的流量、通過其他平臺引流過來的流量、強迫性來的流量。和其他平臺不同，在這里不推薦大家去要求身邊的朋友、同事去關(guān)注、去點贊，這些數(shù)據(jù)并不會明顯改善賬號的數(shù)據(jù)，要關(guān)注平臺的算法、關(guān)注自然的流量。越早期的時候就要關(guān)注最真實的數(shù)據(jù)，通過抖音的算法取勝。

　　In the early days of Tiktok's operation, we'd better focus on the most real natural traffic and remove some abnormal traffic for analysis, such as traffic from promotion, traffic from other platforms, and forced traffic. Unlike other platforms, it is not recommended to ask friends and colleagues around you to follow or like here. These data will not significantly improve the account's data. It is important to pay attention to the platform's algorithms and natural traffic. The earlier you are, the more real data you need to focus on, and win through the Tiktok algorithm.

　　本文由  濟南抖音運營  友情奉獻.更多有關(guān)的知識請點擊  http://www.btboxs.com/  真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻.敬請期待.

　　This article is dedicated by Tiktok, Jinan For more related knowledge, please click http://www.btboxs.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.