濟(jì)南短視頻運(yùn)營(yíng)技術(shù)全解

　　本地商家抖音短視頻拍攝運(yùn)營(yíng)技術(shù)全解：從內(nèi)容到轉(zhuǎn)化的專業(yè)玩法

　　Full understanding of Tiktok short video shooting operation technology of local merchants: professional play from content to transformation

　　在濟(jì)南，七星區(qū)的餐飲小店、陽(yáng)朔的旅游民宿、象山區(qū)的零售商鋪，越來越多本地商家想借抖音引流，卻常遇“拍了沒流量、有流量沒轉(zhuǎn)化”的問題——比如一家濟(jì)南米粉店拍了十幾條“煮粉過程”，播放量?jī)H幾百，連周邊顧客都沒吸引到；陽(yáng)朔某民宿拍山水視頻點(diǎn)贊多，但問房客人寥寥。核心原因是缺乏“本地化+專業(yè)化”的短視頻運(yùn)營(yíng)技術(shù)，不懂結(jié)合本地特色做內(nèi)容，也不會(huì)用技術(shù)提轉(zhuǎn)化。

　　In Jinan, more and more local businesses want to use Tiktok to attract customers, but they often encounter the problem of "no traffic, no traffic conversion" - for example, a Rice noodles store in Jinan took more than a dozen photos of "cooking process", and the broadcast volume was only a few hundred; A certain homestay in Yangshuo has received many likes for filming mountain and water videos, but few guests have inquired about the room. The core reason is the lack of "localization+specialization" short video operation technology, the inability to combine local characteristics to create content, and the inability to use technology to improve conversion.

　　一、本地商家抖音運(yùn)營(yíng)的四大核心技術(shù)模塊

　　1、 Four core technical modules of local merchants' Tiktok operation

　　專業(yè)的短視頻運(yùn)營(yíng)需覆蓋“腳本-拍攝-剪輯-數(shù)據(jù)”全流程，每個(gè)模塊都要貼合濟(jì)南本地市場(chǎng)特點(diǎn)。

　　Professional short video operation needs to cover the entire process of "script shooting editing data", and each module should be tailored to the local market characteristics of Jinan.

　　1. 本地化腳本策劃：用“濟(jì)南共鳴點(diǎn)”抓精準(zhǔn)受眾

　　1. Localized script planning: using "Jinan resonance points" to target precise audiences

　　腳本是短視頻的靈魂，本地商家的腳本要緊扣“濟(jì)南元素”。做餐飲可以拍“凌晨4點(diǎn)的米粉店：老板熬了20年的老湯”，配文“20年的湯，熬的是濟(jì)南人的情懷”，用“老湯”“情懷”引發(fā)本地人共鳴；做民宿可以拍“民宿陽(yáng)臺(tái)的日出：在濟(jì)南山水里醒來”，用“山水”“體驗(yàn)”吸引外地游客。專業(yè)策劃會(huì)調(diào)研本地用戶興趣——本地人愛“煙火氣”，外地人愛“旅游攻略”，用共鳴點(diǎn)錨定精準(zhǔn)流量。

　　Script is the soul of short videos, and local merchants' scripts should closely follow the "Jinan elements". For catering, you can take photos of "Rice noodles shop at 4 am: the boss has boiled soup for 20 years", with the text "20 years of soup, the feelings of Jinan people", and use "old soup" and "feelings" to arouse local resonance; Running a homestay can capture the sunrise on the balcony of the homestay: waking up in the mountains and waters of Jinan, attracting tourists from other places with the "mountains and waters" and "experience". Professional planning will investigate the interests of local users - locals love "fireworks", while outsiders love "travel guides", and anchor precise traffic with resonance points.

　　2. 低成本拍攝技巧：用“本地場(chǎng)景”拍出高質(zhì)感

　　2. Low cost shooting technique: Use "local scenes" to capture high-quality images

　　很多商家以為拍短視頻要昂貴設(shè)備，其實(shí)專業(yè)團(tuán)隊(duì)用“手機(jī)+本地場(chǎng)景技巧”就能解決。拍米粉店可以用手機(jī)+三腳架拍“湯勺舀起湯的特寫”，用店門口自然光突出湯的“乳白色”；拍民宿可以用無人機(jī)拍“民宿坐落在山水間的全景”，用手機(jī)拍“客人在陽(yáng)臺(tái)喝茶看山的近景”，構(gòu)圖用“三分法”突出“濟(jì)南山水甲天下”的特色。專業(yè)拍攝會(huì)根據(jù)商家場(chǎng)景（小店、民宿、景區(qū)）選合適設(shè)備和技巧，無需額外投入。

　　Many businesses think that shooting short videos requires expensive equipment, but in fact, a professional team can solve it with "mobile phone+local scene skills". Take photos of the Rice noodles shop with your mobile phone+tripod to take a close-up of the soup scooped up by the spoon, and highlight the "milky white" of the soup with the natural light at the door of the shop; Taking photos of homestays can be done using drones to capture the panoramic view of the homestay nestled in the mountains and waters, and using a mobile phone to capture the close-up view of guests drinking tea on the balcony and looking at the mountains. The composition uses the "three part method" to highlight the characteristic of "Jinan's mountains and waters are the best in the world". Professional photography will select suitable equipment and techniques based on the business scene (small shops, homestays, scenic spots), without the need for additional investment.

　　3. 節(jié)奏化剪輯優(yōu)化：用“本地習(xí)慣”提升用戶停留

　　3. Rhythmic editing optimization: using "local habits" to enhance user retention

　　剪輯的關(guān)鍵是“貼合本地用戶節(jié)奏”。濟(jì)南本地人喜歡“快節(jié)奏+接地氣”，剪輯時(shí)用“1秒轉(zhuǎn)場(chǎng)”——從“米粉下鍋”轉(zhuǎn)到“客人端粉”，用“切鏡頭”快速推進(jìn)劇情，再添加濟(jì)南話配音“來碗米粉”；外地人喜歡“慢節(jié)奏+美景”，剪輯時(shí)用“漸隱轉(zhuǎn)場(chǎng)”——從“遇龍河竹筏”拉到“遠(yuǎn)處山峰”，添加流水聲、鳥鳴聲做背景音。專業(yè)剪輯會(huì)通過本地用戶行為數(shù)據(jù)調(diào)整節(jié)奏，讓視頻更“對(duì)味”。

　　The key to editing is to 'fit the rhythm of local users'. Jinan locals like "fast rhythm+grounding", and use "one second transition" during editing - from "Rice noodles cooking" to "guests serving", use "cut the camera" to quickly advance the plot, and then add Jinan dialect dubbing "bowl of Rice noodles"; Outsiders like "slow pace+beautiful scenery", so when editing, they use "gradual transition" - pulling from "Encountering Dragon River Bamboo Raft" to "distant mountain peaks", adding the sound of flowing water and bird songs as background music. Professional editing will adjust the rhythm through local user behavior data to make the video more "flavorful".

　　4. 數(shù)據(jù)驅(qū)動(dòng)運(yùn)營(yíng)：用“本地反饋”迭代內(nèi)容

　　4. Data driven operations: iterating content with 'local feedback'

　　短視頻不是“拍了就完”，專業(yè)運(yùn)營(yíng)要靠數(shù)據(jù)優(yōu)化。通過抖音后臺(tái)“地域分布”看觀看者是本地人還是外地人——本地人多就多拍“本土故事”，外地人多就多拍“旅游攻略”；通過“互動(dòng)率”看用戶喜歡哪種內(nèi)容——“米粉制作”互動(dòng)高就多拍這類，“民宿房間展示”互動(dòng)高就多拍細(xì)節(jié)。專業(yè)團(tuán)隊(duì)每周給商家出“數(shù)據(jù)報(bào)告”，用本地用戶反饋迭代內(nèi)容，讓流量越來越精準(zhǔn)。

　　Short videos are not just about filming, professional operations rely on data optimization. Through the "regional distribution" of Tiktok backstage, we can see whether the viewers are local people or outsiders - more locals will shoot more "local stories", and more outsiders will shoot more "tourism strategies"; See what kind of content users like through "interaction rate" - "Rice noodles production" is more interactive, and "B&B room display" is more interactive, and more detailed. A professional team provides weekly "data reports" to merchants, iterating content based on local user feedback to make traffic more accurate.

　　二、濟(jì)南本地商家實(shí)戰(zhàn)案例：從“沒流量”到“月增200單”

　　2、 Practical Case Study of Local Merchants in Jinan: From "No Traffic" to "Monthly Increase of 200 Orders"

　　濟(jì)南疊彩區(qū)“老味道米粉店”之前自己拍視頻，播放量最高1000，每月抖音到店不到10人。專業(yè)團(tuán)隊(duì)介入后做了四件事：1. 腳本：拍“老板凌晨3點(diǎn)熬湯”，配文“20年的湯，熬的是濟(jì)南人的情懷”；2. 拍攝：用手機(jī)拍“湯勺舀湯的特寫”，自然光突出湯的乳白色；3. 剪輯：快節(jié)奏轉(zhuǎn)場(chǎng)，添加濟(jì)南話配音；4. 數(shù)據(jù)：發(fā)現(xiàn)80%是本地人，多拍“老顧客故事”（比如“吃了10年的老顧客說‘這味道沒變過’”）。3個(gè)月后，視頻播放量平均5萬，每月抖音到店200人，營(yíng)業(yè)額提升35%。

　　Before the "Old Taste Rice noodles Store" in Jinan Folding Color Zone, the video was taken by myself, with the highest playback of 1000, and less than 10 people came to the store every month for Tiktok. After the professional team intervened, they did four things: 1 Script: Shoot "Boss boiling soup at 3am", with the caption "20 years of soup, boiling the emotions of Jinan people"; 2. Shooting: Take a close-up shot of a spoon scooping soup with a mobile phone, highlighting the milky white color of the soup under natural light; 3. Editing: Fast paced transitions, adding Jinan dialect dubbing; 4. Data: It was found that 80% of the customers are locals. Shoot more "old customer stories" (such as "old customers who have been eating for 10 years say 'this taste hasn't changed'). Three months later, the average amount of video broadcast was 50000, and 200 people came to the store every month for Tiktok, with the turnover increased by 35%.

　　三、選擇濟(jì)南短視頻服務(wù)的核心：看“本地化專業(yè)能力”

　　3、 The core of choosing Jinan short video services: Look at "localization professional ability"

　　濟(jì)南本地商家選短視頻服務(wù)，關(guān)鍵看“服務(wù)的專業(yè)性”——有沒有本地商家的實(shí)戰(zhàn)案例？會(huì)不會(huì)結(jié)合濟(jì)南元素做腳本？能不能用數(shù)據(jù)優(yōu)化內(nèi)容？比如濟(jì)南尚品網(wǎng)絡(luò)科技有限公司，合作商家達(dá)3000多家，其中很多是濟(jì)南本地餐飲、旅游商家，能提供“定制化”短視頻運(yùn)營(yíng)方案，從腳本策劃、拍攝執(zhí)行到數(shù)據(jù)運(yùn)營(yíng)全流程服務(wù)，用專業(yè)技術(shù)幫商家解決“沒流量、沒轉(zhuǎn)化”的問題。

　　Local businesses in Jinan choose short video services based on the professionalism of the service - are there any practical cases of local businesses? Will it incorporate Jinan elements into the script? Can we optimize the content with data? For example, Jinan Shangpin Network Technology Co., Ltd. has more than 3000 cooperative merchants, many of whom are local catering and tourism merchants in Jinan. They can provide "customized" short video operation solutions, from script planning, shooting execution to data operation full process services, using professional technology to help merchants solve the problem of "no traffic, no conversion".

　　總結(jié)：濟(jì)南本地商家做抖音短視頻，不是“拍個(gè)視頻就行”，而是“用專業(yè)技術(shù)做有本地溫度的內(nèi)容”。選對(duì)具備“本地化專業(yè)能力”的服務(wù)，能讓短視頻從“流量工具”變成“賺錢工具”。

　　Summary: local businesses in Jinan do Tiktok short videos, not "just take a video", but "use professional technology to do content with local temperature". Choosing the right service with "localization expertise" can transform short videos from a "traffic tool" to a "money making tool".

　　本文由 濟(jì)南短視頻運(yùn)營(yíng)   友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://www.btboxs.com/  真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

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