濟(jì)南抖音運(yùn)營平臺治理5萬條違規(guī)運(yùn)營技巧視頻，號召商家達(dá)人規(guī)范經(jīng)營

　　音電商安全與信任中心發(fā)布公告，稱發(fā)現(xiàn)部分達(dá)人和商家上傳的“視頻拍攝技巧”和“店鋪經(jīng)營攻略”類視頻存在夸大宣傳、虛構(gòu)案例等違規(guī)內(nèi)容，不僅誤導(dǎo)商家、達(dá)人走偏運(yùn)營方向，浪費(fèi)時間，還影響了平臺整體內(nèi)容質(zhì)量。

　　The Security and Trust Center of Music E-commerce has issued a notice stating that it has discovered that some influencers and merchants have uploaded videos on "video shooting techniques" and "store management strategies" that contain exaggerated advertising, fabricated cases, and other illegal content. This not only misleads merchants and influencers to deviate from the direction of operation, wastes time, but also affects the overall content quality of the platform.

　　針對這些違規(guī)行為，抖音電商近半年內(nèi)已累計處置超過5萬條違規(guī)運(yùn)營技巧教學(xué)內(nèi)容，并將繼續(xù)加大對不正當(dāng)運(yùn)營技巧和違規(guī)工具的監(jiān)控與治理力度，確保平臺內(nèi)容生態(tài)的健康發(fā)展。同時，平臺將嚴(yán)格打擊通過頻繁投稿、復(fù)制素材等不正當(dāng)手段傳播虛假運(yùn)營技巧的行為，防止創(chuàng)作者和商家因不當(dāng)指導(dǎo)而受到不必要的損失。

　　In response to these violations, Tiktok E-commerce has handled more than 50000 pieces of illegal operation skills teaching content in the past six months, and will continue to strengthen the monitoring and governance of illegal operation skills and illegal tools to ensure the healthy development of the platform content ecology. At the same time, the platform will strictly crack down on the dissemination of false operational techniques through improper means such as frequent submissions and copying of materials, to prevent creators and businesses from suffering unnecessary losses due to improper guidance.

　　在治理過程中，平臺已經(jīng)發(fā)現(xiàn)并處置了多個典型違規(guī)案例。例如，部分賬號傳播了“5大選品鐵律”“一周漲粉1萬”等虛假宣傳，誤導(dǎo)創(chuàng)作者和商家采用不正當(dāng)手段進(jìn)行運(yùn)營，這些內(nèi)容不僅違背了平臺規(guī)則，且可能導(dǎo)致創(chuàng)作者和商家面臨賬號處罰。某些賬號聲稱可以通過“30秒發(fā)布原創(chuàng)”“永不怕違規(guī)”等虛假手段繞過平臺審核，但這些行為不僅無法真正規(guī)避審核機(jī)制，還將遭到平臺的嚴(yán)肅處理。平臺還發(fā)現(xiàn)部分商家和創(chuàng)作者通過虛假熱度、誘導(dǎo)評論和點贊等方式獲取流量，這種行為擾亂了平臺內(nèi)容生態(tài)，平臺對此類違規(guī)行為已采取限制傳播等嚴(yán)厲處罰。

　　During the governance process, the platform has identified and dealt with multiple typical cases of violations. For example, some accounts spread false advertising such as "5 major product selection rules" and "10000 followers per week", misleading creators and merchants to operate through improper means. These contents not only violate platform rules, but may also lead to account penalties for creators and merchants. Some accounts claim to be able to bypass platform censorship through false means such as "posting original content within 30 seconds" and "never afraid of violations", but these behaviors not only fail to truly evade the censorship mechanism, but will also be seriously dealt with by the platform. The platform has also found that some merchants and creators obtain traffic through false popularity, induced comments, and likes, which disrupts the platform's content ecology. The platform has taken strict penalties such as restricting dissemination for such violations.

　　此外，平臺還加大了對傳播不鼓勵的創(chuàng)作工具的打擊力度。某些賬號通過“一鍵生成智能文案”“批量剪輯”等工具制造大量低質(zhì)量、同質(zhì)化的內(nèi)容，這不僅破壞了平臺的內(nèi)容質(zhì)量，也損害了用戶體驗。平臺已將此類違規(guī)行為納入治理范圍，并表示將繼續(xù)嚴(yán)格執(zhí)行相關(guān)規(guī)則，發(fā)現(xiàn)即從嚴(yán)處置。

　　In addition, the platform has increased its crackdown on the dissemination of creative tools that are not encouraged. Some accounts create a large amount of low-quality and homogeneous content through tools such as "one click generation of intelligent copy" and "batch editing", which not only damages the content quality of the platform, but also damages the user experience. The platform has included such violations in the scope of governance and stated that it will continue to strictly enforce relevant rules. Any discovered violations will be dealt with severely.

　　抖音電商再次呼吁廣大創(chuàng)作者和商家，務(wù)必遵守平臺官方發(fā)布的規(guī)則和合規(guī)指引，避免輕信非官方內(nèi)容，防止因不合規(guī)操作而導(dǎo)致賬號受損。同時，平臺也將繼續(xù)鼓勵創(chuàng)作者和商家提供真實、原創(chuàng)且合規(guī)的內(nèi)容，共同維護(hù)平臺的健康發(fā)展環(huán)境。

　　Tiktok E-commerce once again appeals to all creators and merchants to abide by the rules and compliance guidelines officially released by the platform, avoid trusting unofficial content, and prevent account damage due to non compliant operations. At the same time, the platform will continue to encourage creators and merchants to provide authentic, original, and compliant content, jointly maintaining a healthy development environment for the platform.

　　本文由  濟(jì)南抖音運(yùn)營 友情奉獻(xiàn).更多有關(guān)的知識請點擊  http://www.btboxs.com/  真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.

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